A family dedicated to the wine trade since the 19th century
1894
Narcís Mascaró i Marcé was born in Vilafranca del Penedès in 1894, into a family dedicated to the wine trade. He was the middle child of Antoni Mascaró and Josefa Marcé’s five children. We have records showing the arrival of grapes, demonstrating that during this period the Mascaró family was already involved in making wine.
1920
Narcís started his own venture separate from the family company, at that time called “Vda. i fills de A. MASCARÓ”, to start a new path as a producer and distributor of wines and spirits. A year earlier he had married Maria Carbonell and Juliachs with whom he had three children: Montserrat, M. Rosa and Antonio.
1932
Narcís Mascaró and Maria Carbonell bought the modernist house on Casal de Vilafranca del Penedès street where they set up the distillery and cellars. They also acquired the Mas Miquel estate, an emblematic terroir that determines the personality of our wines and spirits.
1946
Narcís Mascaró, from distributer to producer
Narcís Mascaró y Marcé was intellectually curious about the world of wine and the ambition to become a producer. This character led him to study the production of wine spirits in the Cognac area, with the aim of eventually creating a brandy made in the Penedès.
At the beginning of the 1940s he built a distillery and some cellars in the center of Vilafranca which are still in use today.
In 1946, brandy V.O., a brut cava and orange liqueur hit the market.
Narciso Brandy,
the search for the essence
Narciso brandy is a tribute to the innovative spirit of our founder and is inspired by the idea that the essence lies in the origin.
It is a terroir brandy that highlights the importance of wine in the production of brandies. We use grapes from our own vineyards to produce a wine that we then distill in old copper stills. The maturing process in old oak barrels allows us to keep their essences.
1952
Antonio Mascaró i Carbonell completed his studies in chemistry and joined the family business. This training enabled him to further develop his knowledge about the distillation process, his great passion.
1960
The range of cavas was expanded and a new cellar and distillery were set up on the outskirts of Vilafranca del Penedès. It is at these facilities where today the grapes are brought into the winery.
1966
Antonio Mascaró, master of distillation
Antonio Mascaró y Carbonell studied chemistry, enabling him to further develop his knowledge of the distillation process of which he became a true master.
His trips to France, Scotland and Italy influenced his tastes and criteria as a producer of cavas and spirits.
In 1966, he succeeded his father at the head of the company and began its export activity.
Cava Gran Reserva, the artisan spirit
The Cava Gran Reserva Brut Nature “Cuvée d’Antonio Mascaró” is the finest reflection of the wisdom and spirit that Antonio Mascaró instilled in all the brand’s products, all of which undergo a long aging process and are imbued with a strong gastronomic character.
1988
In 1988 Montserrat Mascaró, daughter of Antonio Mascaró and Àfrica Alemany i Mestre, joined the company. Her studies in Agricultural Engineering and oenology, her experience in wineries in France and Switzerland, and her day-to-day work alongside her father, have given her a deep insight into winemaking processes.
1994
Antonio and his daughter embarked on a rebranding process for the entire product range with designer Salvatore Aducci, drawing inspiration from the mascarons adorning many buildings in Barcelona to define the new symbol of the company. It was the artist from Olot, Lluís Hortalà, who brought the new emblem of Mascaró to life physically.
2007
That year marked the inauguration of three new production and aging warehouses. These new facilities have allowed us to develop new products such as Mascaró’s London Dry Gin9, leveraging the talent inherited from our predecessors.
Montserrat Mascaró, inspiration in nature
Montserrat Mascaró i Alemany positioned the company at the forefront of the industry with the inauguration in 2007 of three new production and aging warehouses.
She is currently leading the transition of our Mas Miquel estate towards an organic and sustainable form of viticulture.
She has created new products such as vermouths inspired by nature, combining her knowledge in distillation with her passion for vineyards, nature, and forests.
Siset Vermouth,
Mediterranean character
Montse Mascaró has combined her expertise in winemaking, her passion for botany, and her experience in the art of distillation to create a unique vermouth. It blends together the wine of the Penedès, the plants of Mediterranean forests and the finest wine distillates from our distillery.
